About the Author

Alicia is the creative mind behind some of the most iconic ad campaigns of the last two decades. She helped launch the iPhone with “There’s an app for that,” co-wrote Apple’s “Mac vs PC” campaign (Adweek’s Campaign of the Decade), and has worked her magic for Google, Amazon, and Pixar. But her latest project? Way more personal.

1000 Dicks is a hilariously raw, emotionally unfiltered story about finding your person — told with the same brutal honesty and razor-sharp wit that’s powered her creative career. Think heartbreak, healing, and hard-earned wisdom… with a lot of laughs (and maybe a few exes).

Her voice blends sharp strategy with emotional truth. She’s been recognized by Cannes, D&AD, The One Show, and the Emmys. And when she’s not writing, she moonlights as a voiceover artist for brands like Starbucks, Target, and even Rick & Morty.

As her mother always said: “A mistake isn’t a mistake if you learn from it. Then it’s called experience.” Let’s just say Alicia’s got a lot of experience — and she’s not afraid to write about it.